See who needs you
Your roster, worst first, with the reason in plain words: no logs in eleven days, eating well over target, no program assigned.
✦ THE FOUNDING 100 · PERSONAL TRAINERS
Your coaching business.
$99/month
First 30 days free. Then $99/month unless canceled.
Clients, programs, nutrition, bookings and payments in one app, with your name and colours on it. Start with one client and build from there.
$0 today · Card required · Then $99/month unless canceled
100 of 100 places available
Core tools and client access included. No Base Form percentage or client-slot fees during your trial or active founding subscription. Payment processing fees are separate.
Founding offer terms →
EXPLORE BEFORE YOU SIGN UP
Picture your business.
Then step inside.
A coach with a plan. A client who knows what’s next. Explore both sides of Base Form in an interactive sample workspace.
- Browse complete example training programs
- Open meal recipes and build a grocery list
- Log a workout, share a check-in, and see the coach’s view
SUMMIT COACHINGSample workspace
A little structure.
A stronger week.
MONDAY · STRENGTH FOUNDATIONSFull body strength
Goblet squat 3 × 10
Dumbbell row 3 × 12
Incline push-up 3 × 8
Open workout ↗
NUTRITION, MADE PRACTICALChicken & rice bowlRecipe · ingredients · grocery list
An interactive preview. Click to explore →
Everything in one app
One place for the work around the workout.
Coach
Programs with demo videos, macro targets and food logging, weight trends and messages, together.
What’s included
- Training programs. Templates with your own movements, notes and rest times. Change one exercise for one client without touching the template.
- Nutrition. Macro targets and meal plans. Clients log food, scan barcodes or bring in their diary from MyFitnessPal and similar apps. You can correct anything imported.
- Weight trends. A 7-day average against their goal, not one morning’s number.
- Messages. Client conversations live next to their coaching, not in your texts.
Schedule
1:1 sessions and group classes with waitlists, and check-in that lands straight on your class list.
What’s included
A cancellation window, and clients book from their phone. People who only come to classes can use Base Form just for that. Members tap “I’m here”, scan a code at the door, or tap their name on a front-desk tablet.
Get paid
New clients join by paying you, through one link on your website or Instagram.
What’s included
Someone picks a session pass, class pass or membership, pays by card, and they’re your client with their plan attached. Start from a ready-made price list and change any price. The money goes to your own Stripe account.
What your clients see
Their app, with your name on it.
- Your name, logo and colours everywhere
- Your own web address, if you want one
- Only the tools your business uses
Switching
Bring your whole business with you.
Import your clients, memberships, programs and schedule from a spreadsheet or the app you use now. You see every row before anything is created, and nobody is contacted until you say so.
What can I import?
- Clients and memberships, with passes, sessions left and next billing dates. Members add a card and are first charged on the day they’d have paid anyway, so nobody pays twice.
- Programs. Paste the programs you already write; movements are matched for you.
- Class schedule from a spreadsheet or your calendar.
- Progress. Clients’ weigh-in history, so their trend starts on day one.
Pricing
Standard pricing: 10% of what your clients pay you, never more than $399 a month.
- 10%of what clients pay you through the app
- $399the most we take in any month
- $0payment fees for your first business’s first month; slots and processing are separate
Example: 20 clients at $150/month
- Your clients pay you
- $3,000
- 10% of that
- $300
- Base Form’s total
- $300
- Yours, before Stripe’s own processing fees
- $2,700
Clients who pay you another way
Your first one is free, then $50 a month for each. Cash clients, in-person packages and anyone who pays outside the app still get everything. Founding coaches pay nothing for them while their $99/month plan or 30-day trial is active.
The fine print
On standard pricing, there is no subscription and no card on file. The only per-client charge is a $50 a month slot for each client beyond your first who pays you some other way. Once your clients have paid you about $3,990 in a month you have reached the ceiling, and the rest of that month carries no further Base Form payment fee. Slots and payment fees together never pass $399 a month; anything over is refunded after month-end. Eight paid slots unlock unlimited self-billed clients. Base Form never takes more than 50% of any single payment. Client payments go straight to your own Stripe account, so Stripe’s processing fee, refunds and any chargebacks are on that account, the same as any card reader.
Questions
How much does Base Form cost?
Founding coaches get 30 days free after card confirmation, then automatically renew at a flat $99/month subscription while continuously subscribed. No Base Form percentage or client-slot fees apply during founding coverage. Places are limited to the first 100 new coaches. Standard pricing is 10% of what your clients pay through the app, and never more than $399 in one month. On standard pricing, it comes out of the payment as it goes through, so there is no subscription and no card on file for those payment fees. Your first business’s payment fees are waived for its first month. For clients you bill elsewhere, the first is free, then $50 per purchased slot each month, subject to the same combined cap. Stripe processing fees remain separate on both offers.
I already bill my clients myself. Can I still use Base Form?
Yes. That is what client slots are for: gyms and studios with their own membership billing add a slot at $50 a month for each client they bill themselves (the first one is included), and those clients get the full app. If you go over, the newest clients get 14 days before booking pauses, and adding a slot brings them straight back.
Is there a referral programme?
Yes. Send another trainer your link and you earn half of what Base Form takes from them, on every payment, for as long as they take payments here. It comes out of our fee, never theirs. Once five different clients of theirs have paid, you both get a free month too. Not a trainer? Become a sales partner and earn the same.
Can I bring my business over from another app?
Yes: clients with their memberships and passes, programs, your class schedule and weigh-in history, from exports or spreadsheets. You see a preview of everything first, and nobody is contacted until you send invites.
Can I put my own logo and colours on it?
Yes. Your name, logo and colours appear on your clients’ app, your join page and your emails, with a small “Powered by Base Form”. You can use your own web address too.
I only run classes. Will I see coaching tools I don’t need?
No. At sign-up you tell Base Form what you run and it only shows those tools. You can switch anything on later.
Where does the money go?
Clients pay you on your own Stripe account, and Stripe pays it out to your bank. Stripe’s processing fee comes out there, the same as any card reader, and Base Form’s fee is taken from the same payment.
Can I use it just for group classes?
Yes. Schedule classes and take bookings. There is no per-member fee on members who pay through the app — the same rate applies to whatever they pay you, and it stops at $399 a month however big the timetable gets.
What do my clients get?
Coached clients log food, weight and training with a rest timer, follow their program and meal plan, message you and book sessions from their phone. Class members book classes, hold passes and check in at the door.
Do I need a password?
No. You sign in with a link sent to your email.
Your clients are already doing the work. Keep track of it in one place.
No password required.